Promote Your Business With Search Engine Marketing and Social Media Marketing

SEM is the process of building and marketing a site with the goal of improving its position in search engine results. SEM includes (SEO) and paid search advertising.

Let's take a simple comparison between marketing and advertising:

Direct marketing: You see a gorgeous girl at a party. You went up to her and say "I am very rich. Marry me".

Advertising: You are at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He is very rich. Marry him".

Understand the difference and decide upon your advertising campaign.

Some of the major search engines that dominate the web today are Google, Yahoo, Bing. People search for their needs on the internet via these search engines, before making a buying decision. Hence, SEM is important even if a business does not sell products directly on the internet. It helps to provide your business details to the lead and they contact you for further details.

Search Engine Marketing is the key to success of a business:

A SEO website is a year-round performer, one can achieve more revenue through higher search engine rankings. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. How much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed on search engines (saturation) and how many back links the site has (popularity).

The growing sophistication of search engine software enables to precisely describe the information that we seek. There are 5 - 6 times more online purchases made from traffic delivered by search engines compared to banner advertising. With the help of SEM, traffic to your website increases with increase in ranking. By leveraging search engine marketing, your business will get more leads and able to scale to a greater height.

Although SEM strategy takes lot of time and effort, it is well worth the results which you will achieve. Internet never sleeps, so forget about cold callings and knocking on doors. Someone who is looking for ways to generate online cash must resort to SEM. Unless the famous search engines notice your website; it is useless. As marketers, we should learn how to harness the true power of the online realm, it doesn't matter yours is a small business or a fortune 500 company.

The other important thing to note is that, the quality of traffic from search engines is much greater than from other sources of online advertising. Each search engine has different ways to determine which site will rank well for the keywords used. Search engines are answer machines. When a person looks for something online, it requires the search engines to scour their corpus of billions of documents and do two things - first, it returns the relevant or useful result to the searcher's query, and second, ranks those results in order of perceived usefulness.

Pay per click (PPC) is a marketing system, in which the advertiser pays when the user clicks on advertisement and goes to its site. This is one of the interactive methods compared to paying just for the placement of a banner ad on a web page. PPC advertising has gained profound importance and provides astonishing results to leading companies who are already considered brand names at present. But the fact is that it's not easy to achieve in a PPC campaign if you lack the tactics to stand out. The ad should be designed in such a way that it should have the capability to attract more visitors and make them too keen to know more about it. The relevancy of your ad should be good enough, so that you can display information on numerous pages. If you have brand new site and want to tell visitors about it, pay per click is the best way for you to do it. Pay per click campaign is a very potent weapon in your internet marketing and can generate instant sales, provided it should be in right context.

Social Media Marketing is the best tool for online promotion

Social media marketing is the most powerful communication tool over the internet. When you promote your products and services through social media channels, it definitely helps you so that you can increase your return on investment or ROI. There is no better way or an even cheaper way than a social media channel when it comes to announcing new products or services for your company, it also allows to discover your customer preference which in turn helps you to enhance all your marketing products and plan your marketing campaigns more effectively. Using social media not only increases reliability, but also effectively increases revenue and also number of customers. Even if your business isn't active on social media, your competition almost certainly is. So make the best use of social media marketing and search engine marketing tools for your website promotion.

If your social media marketing is not well planned and executed, it may end in a disaster. Different sites use different social media channels, depending upon the nature of the websites and its products. There is no other better and easy way than the social media sites to inform the customers about arrival or release of new products and services.

The Real Ways To Advertise Your Business Online   MLM Insider Secrets   Working Hours of an SEO Specialist   

Jump-Starting Your Content Marketing

Most businesses rely so heavily on the use of internet for most of their needs - research and development, marketing, selling, advertisements, etc. All of these used to be done in the old traditional business ways. Nowadays, you can do almost everything with one click of the so likeable mouse.

Content marketing is another marketing technique or method in which relevant and valuable contents are created and distributed with the main objective of attracting and engaging specific target users. The ultimate objective, of course, is to convert this traffic into profitable customer response.

To jump-start your content marketing, you might want to check these easy steps out:

Find your Domain

Before even starting with your content writing, one needs to prepare ahead and identify where the content will 'live' after being 'born'. To make your content marketing effective, you need to have a domain (place) which you can control on a platform you can use as you please. Your contents will not live on Facebook or Google+ but you have to own a platform that will allow you to play around with it in terms of how it will look like in general. For many content marketers, the best platform to have is WordPress. It is adaptable and dynamic. Having your own domain to house all of your creative contents will definitely help your content marketing efforts.

Think of your Clients

Content marketing is about the clients, so you have to think of how your content can get to these clients. How can you get their interest? How can you engage them as your readers? In other words, you need to master your craft. You may create contents that are valuable to you and gradually transforming those contents into something about your clients, what they need, what they want to know, etc.

Interesting Content

This is every writer's objective - to be able to write something that readers will actually read and not trash. Your content should be crafted in a way that it engages the readers to even post comments or opinions on what they have read. If your marketing efforts are not showing any positive trending, you might need to get a friend to read your contents and have their honest opinion, from a reader's point of view, on what your contents are to them. Losing traffic to your site is one indication that your contents are lacklustre.

Secure your Domain

Creating contents is hard work, plain and simple. Losing content and starting from scratch will make someone hate the virus, hackers and yes, hackers from competitors. Can you imagine the amount of time, effort and resources lost because your site has been hacked? Require your web host to comply with the highest security measures possible. Keep your WordPress or whatever other platforms you are using constantly updated. Require security 'scans and sweeps' of existing sites before bringing them onto your hosting platform.

Give your Contents a Beautiful Domain

Don't make your readers click the 'back' button immediately because your site is unsightly. Match your excellent content with spectacular webpages. Make your site attractive enough to get readers glued to their screen, intently reading through your scores of information.

Build a relationship with client

The best way to build that relationship with your clients is through email. It is more engaging, more personal, more human. Specific actions and responses are immediately available by email. You will know right away what they think about your email.

Do Guest Postings

Guest postings are equally effective and have a wider or larger reach. Just remember to send your readers back to that quality content built on a site you have full control of.

Don't Forget to Offer

Writers tend to get carried away by their writing that they sometimes forget the reason for such writing. Introduce the offer before your content gets any longer.

Go Social

If you have done all steps so far, then you are ready to build your content around various social media networks which has wider circulation and reach. The unique characteristic of social media in terms of spreading the word may be maximized and optimized to favor your marketing efforts. Just make sure you have good content that will give them good reason to let others in their network know about.

Don't make the mistake of taking short-cuts. You might end up wasting your efforts instead if you rush into making things happen.

The Real Ways To Advertise Your Business Online   MLM Insider Secrets   Working Hours of an SEO Specialist   

How Search Engines Work: Google Algorithms and Page Content

Knowing how search engines work and having a working knowledge of Google algorithms can help you to promote your business effectively online. The largest search engine by far is Google. Yahoo has fallen way behind because it is not a true search engine, and the others such as Google's own Bing and Ask, lag way behind in terms of users and search technology.

The way you market your website determines your success, and it is safe to say that no commercial website will be successful if it fails to satisfy the Google algorithms. One important factor to keep in mind with respect to how search engines work is that it is not your keywords that are important, but the search term used by the person using the search engine to find information. That is the true 'keyword' and those you use on your web pages are guesses as to what people will use to find your page.

If you are doing this right, these 'guesses' will be based on keyword research, and you will generally use the search terms that people most often used to find the information your web page offers. 'Web page,' not 'web site' because as has been iterate many times, Google lists individual pages - not entire domains, or websites.

Today, Google looks at over 200 factors when indexing your web pages and calculating their ranking position for specific search terms (keywords). Among these is the frequency of the search term (keyword) on the page, whether or not it appears in the title, and also the frequency of synonymous terms on the page in question. The perfect answer might not be what you think!

PageRank (correct form of the term) was developed by Google's co-founder, Larry Page, hence the name. This Google algorithm counts the quality and number of links to a specific page, and uses that data to estimate the importance of the page to the keyword. This is making the assumption that the more authoritative sites receive most links from other web pages focusing on the same search term.

Google would not like this way of describing PageRank, because web pages should not strictly focus on search terms or keywords, but offer good, solid information, irrespective of the keywords used. However, this is the real world and Google realizes that when managing the way search engines work.

There are many more aspects of a web page that Google takes into account in determining your search engine results (SERPs) page ranking. Only the Google "need to know" personnel know what these are, but we can guess. Some relate to the number of quality backlinks to your web page. Others are related to your on-page SEO, such as using your keywords in the graphics 'Alt' attributes and the correct use of Heading tags.

The algorithmic robot that searches your website is known as the Googlebot. Also known as a crawler or spider, this algorithm detects new pages in your website. It is important that you design your website to be easily accessed by the Google spider. Why Google? In case you have forgotten the first paragraph, it is because that is the largest and most influential search engine by far.

If you understand how search engines work, and design your website to be easily scanned or crawled, and if you make sure that you select your keywords based upon what people have historically used to find your kind of information, then you should pass Google's indexing criteria. Once indexed, your listing position will be determined by the relevance of the content of your web pages to the search terms used by those using Google to find information.

Google is no different to any other in the way search engines work, and there are many Google algorithms that are used to calculate mathematically what your listing position should be. Get to understand these, and you can use that knowledge to dominate your niche.

The Real Ways To Advertise Your Business Online   MLM Insider Secrets   Working Hours of an SEO Specialist   

Tropical Fish Breeding for Beginners - Guppies and Swordtails

Breeding tropical fish can be a lot of fun. Try your luck at breeding livebearers such as guppies or swordtails.

Equipment Needed:

Breeder Box or Breeder Net

Breeding Grass

5 or 10 gallon tank for the baby fish or a tank divider that you can use for your main tank.

A pair - 1 female and 1 male, 2 females to 1 male works even better

Two of the more popular tropical fish for beginners has to be Guppies and Swordtails. Guppies and Swordtails are livebearers which means that their babies come out swimming. Like most livebearers, there is not much to getting your guppies or swordtails to breed. If you have a male and a female then you will eventually have a pregnant female. The gestation period for livebearers is usually 28 days but can range from 20 to 40 days.

Place the male and female in the same tank together and they will soon mate. You are probably asking, how can I tell when the female is pregnant? When a female guppy is pregnant she will develop a dark triangular shaped gravid spot near her anal vent. This will get larger and darker as the pregnancy progresses. While you are waiting on the female to develop the babies it's time to make sure you are prepared for the delivery. We use plastic breeder boxes and always have without any problems. A breeder box is a small box plastic box about 4 inches long by 3 inches wide and 4 inches deep.

There is a removable "V" shaped trap in it which serves to separate the mother from the babies. When the mother fish has babies they fall through the slot in the "V" into the bottom of the box. After the mother is finished having babies, you can remove the "V" trap and the mother so that they babies have more room to grow. Some people have had bad experiences with breeder boxes and now only use a breeder net. It is also a good idea to purchase some real or plastic breeding grass for the top of the aquarium. The breeding grass is just in case the mother gives birth before you have a chance to put her in the breeder box. The young babies instinctively will swim to the top of the aquarium and the breeder grass provides a great hiding place so they won't get eaten by the bigger fish in your tank.

To feed your new arrivals you can use finely crushed flake food. Using your fingers, you can rub the flakes into a fine powder. Some only feed live foods such as baby brine shrimp. Live foods would definitely be the best way to go, but for most this is simply not feasible. Crushed or powdered flake food will suffice. Try to feed the babies 3 very small meals per day. You will invariably feed too much and the excess food will drop to the bottom of the tank or breeder box. To clean a breeder box we like to take a 3 ft. length of aquarium tubing and a small bucket. Use the tubing as a siphon to clean the bottom of the breeder box. Be careful not to siphon any baby fish.

Try to perform 25% water changes weekly for your baby guppies. This will aid in the optimal growth of your baby tropical fish. After a few weeks in the breeder box your new babies will soon outgrow their home and you will need to move them either to a new tank or your main tank with a divider installed. By 8 weeks old your baby fish will most likely be able to return to the main tank without a divider.

For more tropical fish and aquarium information, please visit FishLore.com - Tropical Fish & Aquarium Information.

How To Raise A Goldfish   

How To Setup A Freshwater Tropical Fish Tank

This is an 11 step guide to setting up a freshwater aquarium in your home.

Equipment you will need:

Aquarium

Aquarium gravel

Aquarium filter

Replacement filter media

Heater

Other decorations (such as plants)

Chemical test kits

Fish food

Aquarium vacuum

Fish net

Glass Scrubber

5-gallon bucket

Pasta strainer

STEP 1: Realize the responsibility involved. A tropical fish tank is just like having a dog or a cat when it comes to the amount of effort on your part. In order to have a successful fish tank you will have to work at it. Once a week, or at most once every two weeks, you will need to perform some kind of maintenance on the tank. Most of the time you will be performing water changes. You will also have to feed your tropical fish at least once a day. If you are up to the challenge, please proceed!

STEP 2: Decide on an aquarium size. It's a good idea to have in mind what kind of tropical fish you want to keep before you purchase an aquarium. Some tropical fish only grow to be an inch or two, whereas other types of tropical fish can grow 12 or 13 inches in length! Knowing what kind of tropical fish you want will help you decide the size of the tank they will need. If this is your first time with an aquarium, I would recommend going with a 10 or 20 gallon aquarium for now.

STEP 3: Decide on the aquarium's location. Place your aquarium in an area where the light and temperature of the tank won't be affected by external sources such as windows and heater vents. You will want to place your aquarium on a stand that will be able to hold its total weight. A good rule of thumb for determining the total weight of a full aquarium is 10 pounds per gallon of water. For example, a 55-gallon tank will weigh approximately 550 pounds when filled with water!

STEP 4: Buy your aquarium and equipment. Now is the time to decide on the type of filtration you will want to use. You will also need to purchase a heater capable of heating the tank size you have. Buy the gravel, plants, a power strip and other decorations. A good rule of thumb for the amount of gravel that you will need is 1 to 1.5 pounds of gravel per gallon of water.

STEP 5: Set up your aquarium and stand. Wash out your tank with water only! Do not use soap or detergents. Soap residue left behind will be harmful for your tropical fish. If you are going to use an under gravel filter (not recommended) now would be the time to set it up as well.

STEP 6: Wash Gravel, plants and decorations. Be sure to wash the gravel thoroughly before adding it to your tank. An easy way to do this is to put some of the rocks in a pasta strainer and wash them out in your bathtub. Then place the clean gravel in a clean 5-gallon bucket for transport to the aquarium. After adding the gravel you can place your plants and decorations.

STEP 7: Add water to the aquarium. To avoid messing up your gravel and plants, you can place a plate or saucer in the middle of your aquarium and direct the water flow onto the plate. Use room temperature water when filling. To remove the chlorine and chloramine, use something like Tetra AquaSafe for Aquariums. Don't completely fill up the aquarium until you are sure of the layout of your decorations. Otherwise, when you place your arm in to move stuff around water is going to spill over. Doh!

STEP 8: Set up equipment. Install your heater but don't plug it in until the thermostat in the heater has adjusted to the water temperature. This usually takes about 15 minutes or so. Hook up your filter and any other equipment you have, then top off the aquarium water to just under the hood lip. Place your hood and light on the aquarium and then check your power cords to be sure that they are free of water. I would also recommend using a drip loop on all of the power cords to be extra cautious. Plug all of the equipment into a power strip and then "turn on" the aquarium.

STEP 9. Wait, wait, wait and then wait some more. I know, you want to add some tropical fish. But, in order to do this right you must wait until your aquarium has cycled before adding any fish. There are ways of speeding up this process. Check out the nitrogen cycle page to learn more. If you must use fish to cycle, try to get a hardier species like the zebra danio or cherry barb.

STEP 10. Add tropical fish. Only add one or two fish at a time. Adding a couple tropical fish at a time gives your filtration system the time needed to take on the increased biological load that the new fish introduce. When you bring the fish home let the bag float in the tank for about 15 minutes so that the fish can become acclimated to the temperature and pH of the aquarium water. After 5 minutes of floating the bag you should add some of the aquarium water to the bag so that the fish can become acclimated to the pH level in the aquarium. This will help reduce the amount of stress imposed on the tropical fish. Stressed tropical fish often leads to dead tropical fish! Don't feed your tropical fish on the first day. They probably wouldn't eat any food on the first day anyway. Let them get acquainted with their new home.

STEP 11. Get ready for regular maintenance. Be prepared to spend some time once every week or two to clean your tank. Performing regular water changes will reduce the nitrate levels and keep your tropical fish happy and healthy.

For more tropical fish and aquarium information, please visit FishLore.com - Tropical Fish & Aquarium Information.

How To Raise A Goldfish   

How To Raise A Goldfish

Did you know that your goldfish can live for over 10 years? Under the right conditions he can live even longer but most never make it past the first year! If you want your goldfish to live long and healthy lives, you've got to provide the proper environment.

It's a common misconception that a goldfish can live in a tiny bowl. In order for him to survive for any length of time, you'll need to do frequent water changes and cleanings of the bowl - that's a lot of work and living in a bowl isn't much fun so it's best to keep your fish in a regular tank with a proper filtration system.

The size of your tank depends on how many goldfish you want to keep in it. A good rule of thumb is to allocate about 7 gallons of water per fish, so if you want 5 goldfish a 35 gallon tank is recommended. It's better to keep fish in a long tank that has plenty of surface to air space as goldfish like to have a lot of oxygen in their water. A tall hexagon shaped tank won't be the best tank for these fish.

Goldfish like their water to be a little on the cool side - between 65 and 72 degrees Fahrenheit so in most cases a heater is not necessary. You should, however have a thermometer in the tank and take the appropriate measures if the temperature gets above 72 degrees as higher temperatures can make your fish more susceptible to disease. Bear in mind that most other tropical fish like their water on the warm side, so you will have to be careful what fish you put in the tank with your goldfish.

Provide the goldfish tank with a filtration system that is appropriate for the size of the tank. If you are keeping the fancy tailed goldfish, don't use a system that will provide too much current as this can make it difficult for them to swim around. You'll also want to provide periodic water changes as you should with any tank.

One of the main reasons that fish become sick is due to poor water quality. To keep your goldfish healthy, make sure you provide the filtration and water changes but also be careful about overcrowding and overfeeding. Too many fish or too much decaying food and waste will cause the water in your tank to become toxic to your fish.

Keeping goldfish can be a wonderful hobby and with minimal work, you can get a tank up and keep it running with healthy fish.

How To Raise A Goldfish